Forever Better

Wednesday, June 5th, 2013
Posted by Anna

Miele is the first home appliance choice for high end designs. Their sleek ranges are celebrated for quality and innovation, and based on a company reputation and motto of “Immer Besser’ meaning ‘Forever Better’ that spans over 100 years.

It is a creed that the company has followed ever since its inception,” Miele Australia-New Zealand national projects manager Simon Balzer said. “With a passionate commitment to manufacturing quality appliances and patience, Miele ensures its products stand the test of time.”

Like all good stories, the brand started from humble beginnings, founded by Carl Miele and Reinhard Zinkann in 1899. With only 11 staff, their speciality was working on butter churns from an old saw and corn mill in Gutersloh, Germany.

Following numerous advances and successes in the market, the Miele brand is now a worldwide phenomenon employing over 17,000 people around the globe, including Miele Australia, which was Miele’s first subsidiary outside Europe in 1980.

Since then, four generations of the two founding families have continued the brand’s success. Today’s co-proprietors are Dr Markus Miele and Dr Reinhard Zinkann, the great grandsons of the company founders.

Once they had conquered the butter churning market, Miele was at the heart of washing machine and vacuum cleaner manufacturing in the early days, releasing their first Model A washer and introducing the concept of flyweights in 1903, then bettering the design through electric motors, transmission drives, cradle designs and rotary motors over the years.

 In 2001, the company patented their honeycomb drum interior for washing machines, where the load glides gently over a film of water.

The company also ventured into vehicle and bike manufacturing, though because of the extensive capital required for the manufacture, the team decided to focus on the home appliance market.

They went on to release their first canister vacuum in 1931 – at style that still sells today. The microwave made its way into the range in 1971 and the first third level dishwasher cutlery tray came to market in 1987 celebrating its 25th anniversary in 2007.

The late eighties saw new advances in ovens and wall ovens with Miele integrating a microwave function and revolutionising the multi-function appliance. Induction cooktops were all the rage in 1993 while 2010 saw the company launch the Miele InfoControl Plus where all Miele appliances could be wirelessly activated and deactivated from an iPhone.

It is this kind of innovation that sets Miele apart from other appliance brands. The company strives to improve the daily routines of customers with big investments in research and development.

“It comes back once again to the ‘Immer Besser’ motto,” Mr Balzer said. “A continuous stream of innovations is the foundation of Miele’s business success reinforcing the company’s position at the forefront in the manufacture of premium household appliances.”

Mr Balzer said Miele’s aim was to deliver the ultimate in user convenience, quality, performance and design. It was these qualities that drew RiverStone to the company several years ago, with Miele appliances now used in a lot RiverStone designs.

The parallels between the two companies provide interesting food for thought and show that their combined focus on quality and innovation are a match made in heaven.

Firstly, both companies are run by families, and have been since their inception, then there are the similarities behind their quality, innovation and reputable mission and value statements.

“RiverStone is committed to designing and building truly exceptional homes that are unique to our client’s personal requirements: from the start, it’s all about the finish.”

“Our build specifications recommend the very best quality products available on the market that also represent true value for money.”

“RiverStone is widely acknowledged for building many of Perth’s most remarkable homes, which have changed the landscape of the western suburbs over the past two decades.”

Mr Balzer also compared the RiverStone and Miele maxims, saying that both were dedicated to producing premium products and establishing industry benchmarks.

“And like RiverStone, Miele is committed to excellence in outstanding design, quality, value and service.”

“Immer Besser.”




Wednesday, June 5th, 2013
Posted by Anna

About the author

Anna is part of RiverStone's Marketing team.

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