Building & Design research moves online

RiverStone luxury homes
Monday, April 29th, 2013
Posted by Anna

More than 2000 people have looked through our luxury display homes in recent weeks, taking a virtual tour via this website. The most viewed pages on our website are our display home and home design pages, indicating people are now doing their design research online, searching for ideas and inspiration across the web.

Our research shows that people visiting our website are likely to spend more than two hours a day on the internet, usually in the evening, with real estate, renovation, lifestyle, health, business and finance among the popular topics. Most go online more than once a day, have been using the internet for 10+ years, and usually log on from home rather than at work. 

We've tried to give our online friends what they're looking for, with lots of photographs of RiverStone’s luxury display homes, plenty of build information, as well as maps and contact details so that people can plan a visit the bricks and mortar versions.

We have found that people still want that face to face contact and conversation with our design consultants, with visitor numbers in the display centres still strong. It's just that now most of these visitors have been to our website first.

We also have a page on Pinterest, the hugely popular online vision board. Houzz.com is also a popular building and design website, that we love looking through for design ideas, and have recently started a small presence on too. Our clients are thorough in their research and draw ideas for their custom designed homes from many different sources, especially those that offer access to global trends and products. We want to cover all bases!

Monday, April 29th, 2013
Posted by Anna

About the author

Anna is part of RiverStone's Marketing team.

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